In terms of revenue, global location intelligence software market is expected to reach at US$ 23,905.2, growing at a CAGR of 15.0% over the forecast period. Location intelligence software provides locations analytics solutions to identify objects and their locations’ relation. The fast consumerization of geographic information system (GIS) technology increased the access for everyone to utilize all the aspects over the handy devices which include smartphone, tablets and many more. This inspired majorly small and mid-sized businesses for expansion purpose with the utilization of this technology. Location intelligence software has the capability to handle large datasets. Moreover, integration with social media assisting businesses in location specific promotions to customize their offerings with respect to region specific consumer trends and behavior is expected to propel the overall location intelligence software market.
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Analytics with location intelligence software extends its features to generate location specific insights to plan operations for future on the basis of demographics and socioeconomic data. Retail and e-commerce companies are increasing their investments for collection of location specific data to expand their businesses over multiple areas. Furthermore, increasing penetration of internet of things (IoT) solutions leveraging the location intelligence software features to generate real time insights to understand consumer requirements and location specific consumer behavior for niche market. These solutions can be accessed over handy devices which is positively affecting the adoption of location intelligence software.
The detailed research study provides qualitative and quantitative analysis of location intelligence software market. The market has been analyzed from demand as well as supply side. The demand side analysis covers market revenue across regions and further across all the major countries. The supply side analysis covers the major market players and their regional and global presence and strategies. The geographical analysis done emphasizes on each of the major countries across North America, Europe, Asia Pacific, Middle East & Africa and Latin America.
Key Findings of the Report:
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- In terms of revenue, global location intelligence software market is expected to reach US$ 23,905.2 million by 2027 owing to increasing adoption of smart phones in emerging economies.
- Based on deployment, cloud segment is expected to hold largest market share since the amount of data is increasing with reduced investment for storage.
- In the upcoming years, spatial analytics on the basis of application is expected to grow at highest rate owing to rise in demand for spatial data to generate insights for businesses in various locations.
- Banking financial services and insurance will hold highest market share as compared to other industry verticals over the forecast period. The banking and financial institutions can learn about customer interaction, risks and economic conditions with the usage of spatial models.
- Asia Pacific is expected to exhibit the highest CAGR over the forecast period, owing to rising number of service providers, social media users and proliferation of networking technologies. Various organization along with service providers are trying to launch new services & products from Asia Pacific region to acquire a larger part of the overall market.
- Key industry participants of location intelligence software market includes ALTERYX, INC., Caliper Corporation, CARTO, Esri, Fract, Inc. and Galigeo amongst others
By End Users
- Spatial Analytics
- Demographic Analytics
- Small and Medium Sized Enterprises
- Large Enterprise
- Real Estate
- Banking, Financial Services and Insurance (BFSI)
- IT and Telecommunications
- Retail and Ecommerce
- Media and Entertainment
- North America
- Rest of North America
- The UK
- Nordic Countries
- Benelux Union
- The Netherlands
- Rest of Europe
- Asia Pacific
- New Zealand
- South Korea
- Southeast Asia
- Rest of Southeast Asia
- Rest of Asia Pacific
- Middle East & Africa
- Saudi Arabia
- South Africa
- Rest of Middle East & Africa
- Latin America
- Rest of Latin America
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