The digital marketing software market is expected to grow from the US $ +38 billion in 2019 to the US $ 90 billion by 2024. The global market is expected to grow at a CAGR of +15% over the forecast period. The forecast period was considered from 2019 to 2024, while 2018 is a key year for estimating the market study. The growing trend of personal marketing and mobile penetration has shifted the marketer's strategy towards enhancing the user experience. Organizations benefit from digital marketing programs for CRM by knowing consumer behavior across different channels and making decisions by integrating information from different databases. BFSI, Transport & Logistics, Consumer Goods & Retail, Education, Healthcare, Manufacturing, Media & Entertainment, Telecoms & IT contributed significantly to market growth.

Objectives of the study

The main objective of this report is to identify, describe and predict the market for digital marketing programs based on sectors: component (software and services), type of publication, size of the enterprise, industry verticals, and region. The report provides detailed information on key factors (drivers, industry constraints, opportunities, and challenges) affecting market growth. The report predicts the size of the market for five key regions - North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA) and Latin America. The report features key players and comprehensively analyzes core competencies. This report also tracks and analyzes competitive developments, such as mergers and acquisitions, new product developments and R&D activities in the global market.

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Key Market Segments:

Key Market players:

Adobe Systems Incorporated (US), Oracle Corporation (US), SAP SE (Germany),, Inc. (US), IBM Corporation (US), Marketo, Inc. (US), Microsoft Corporation (US), HubSpot Inc. (US), SAS Institute Inc. (US), Act-On Software (US), and SimplyCast (Canada). The evolving need for Artificial Intelligence (AI) and big data analytics is expected to provide growth opportunities to digital marketing software vendors.

By Component
  • Software
  • Services
By Software
  • Customer Relationship Management Software
  • Email Marketing Software
  • Social Media Advertising
  • Search Marketing Software
  • Web Content Management Software
  • Marketing Automation Software
  • Campaign Management
  • Video Advertising
By Service
  • Professional Service
  • Support and Maintenance
  • System Integration
  • Testing and Optimization
  • Training and Education
  • Managed Service
By Deployment type
  • On-Premises
  • Cloud
By Organization Size
  • Large Enterprises
  • Small and Medium-sized Enterprises (SMEs)
By Industry Vertical
  • BFSI
  • Transportation and Logistics
  • Consumer Goods and Retail
  • Education
  • Healthcare
  • Manufacturing
  • Media and Entertainment
  • Telecom and IT
  • Travel and Hospitality
  • Others (Energy and Utilities, Gaming, Real Estate, and Government)
By Region
  • North America
  • Europe
  • MEA
  • APAC
  • Latin America
Speak to our analyst for a discussion on the above findings, and ask for a discount on the report: Report Customization and Benefits: This report can be customized to meet the desired requirements. Please connect with our analyst, who will ensure that you get a report that suits your needs. Table of Content: Chapter 1 Global Digital Marketing Software Market Overview Chapter 2 Global Economic Impact on Digital Marketing Software Industry Chapter 3 Global Digital Marketing Software Market Competition by Manufacturers Chapter 4 Global Digital Marketing Software Production, Revenue (Value) by Region Chapter 5 Global Digital Marketing Software Supply (Production), Consumption, Export, Import by Regions Chapter 6 Global Digital Marketing Software Production, Revenue (Value), Price Trend by Type Chapter 7 Global Digital Marketing Software Market Analysis by Application Chapter 8 Digital Marketing Software Manufacturing Cost Analysis Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers Chapter 10 Marketing Strategy Analysis, Distributors/Traders Chapter 11 Market Effect Factors Analysis Chapter 12 Global Digital Marketing Software Market Forecast Chapter 13 Appendix About Us: Market Research Inc is farsighted in its view and covers the massive ground in global research. Local or global, we keep a close check on both markets. Trends and concurrent assessments sometimes overlap and influence the other.  When we say market intelligence, we mean a deep and well-informed insight into your products, market, marketing, competitors, and customers. Market research companies are leading the way in nurturing global thought leadership. We help your product/service become the best they can with our informed approach. Contact Us: Author Kevin US Address: 51 Yerba Buena Lane, Ground Suite, Inner Sunset San Francisco, CA 94103, USA Call Us: +1 (628) 225 1818 Email: