TV Analytics

TV Analytics Market by TV Transmission Type (Cable TV, Satellite TV/ DTH, IPTV, and Over the Top (OTT)), Application (Customer Lifetime Management, Content Development, Competitive Intelligence, and Campaign Management) – Global Forecast and Analysis to 2024

The TV analytics market size is expected to increase from $ +2 billion in 2018 to $ +4 billion in 2024 with a compound annual growth rate (CAGR) of + 17% over the forecast period. The study included four main activities to estimate the current market size of the market. In order to gather information about markets, peer markets and parent companies, a thorough secondary survey was conducted. The next step was to validate these findings, assumptions and sizing with industry experts throughout the value chain through primary research. Both top-down and bottom-up approaches were used to estimate the overall market size. The market segmentation and data triangulation procedures were then used to estimate the market size of the segments and sub-segments.

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Key Market Segments:

Key Market Player:

IBM Corporation (US), Google (US), The Nielsen Company (UK), Zapr Media Labs (India), Alphonso Inc. (US), TVSQUARED (Scotland), DC Analytics (England), Amobee, Inc. (US), 605 (US), Clarivoy (US), TVbeat (UK), BLIX (Australia), H-Tech (Bulgaria), DC Analytics (Germany), SambaTV (US), AnalyticOwl (US), Edgeware AB (US), Realytics (France), Sorenson Media (US), FourthWall Media (US), Parrot Analytics (US), iSpot.tv (US), Admo.TV (France), Conviva (US), iQ Media (US), and BrightLine (US).

Based on TV Transmission types:

  • Cable TV
  • Satellite TV/DTH
  • IPTV
  • OTT

Based on components:

  • Software
  • Services
    • Managed services
    • Professional services
      • Consulting
      • Support and maintenance

Based on applications:

  • Competitive intelligence
  • Churn prevention and behavior analysis
  • Customer lifetime management
  • Campaign management
  • Content development
  • Audience forecasting
  • Others (brand effectiveness and customized pricing)

Based on deployment models:

  • On-premises
  • Cloud

Based on regions:

  • North America
    • US
    • Canada
  • Europe
    • UK
    • Germany
    • Rest of Europe
  • APAC
    • China
    • India
    • Singapore
    • Australia and New Zealand (ANZ)
    • Rest of APAC
  • Latin America
    • Brazil
    • Argentina
    • Rest of Latin America
  • MEA
    • Middle East
    • Africa

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Table of Content:

Chapter 1 Global TV Analytics Market Overview

Chapter 2 Global Economic Impact on TV Analytics Industry

Chapter 3 Global TV Analytics Market Competition by Manufacturers

Chapter 4 Global TV Analytics Production, Revenue (Value) by Region

Chapter 5 Global TV Analytics Supply (Production), Consumption, Export, Import by Regions

Chapter 6 Global TV Analytics Production, Revenue (Value), Price Trend by Type

Chapter 7 Global TV Analytics Market Analysis by Application

Chapter 8 TV Analytics Manufacturing Cost Analysis

Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers

Chapter 10 Marketing Strategy Analysis, Distributors/Traders

Chapter 11 Market Effect Factors Analysis

Chapter 12 Global TV Analytics Market Forecast

Chapter 13 Appendix

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